11:06 Jun 26, 2006 |
Japanese to English translations [PRO] Food & Drink | |||||||
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| Selected response from: dosanko Japan Local time: 13:47 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +1 | No additives, pure and natural |
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4 +1 | Nothing Added, Nothing Taken Away (promotional phrase) |
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4 | pure ingredients |
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1 | Intact Ingredients |
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pure ingredients Explanation: This would probably sound better than 'unprocessed', 'unformulated' or other technical varients when used in a promotional context. |
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No additives, pure and natural Explanation: 調整 in case of foods means addition of additives or preservatives to the source ingredients. Because 無 makes the process its opposite, it is pure (in maximum possible way to enhance shelf life). See following for example: http://www.maff.go.jp/soshiki/syokuhin/heya/qa/kid/kidqa0504... |
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Nothing Added, Nothing Taken Away (promotional phrase) Explanation: You may wish to use Tropicana's existing English catch phrase of "Nothing Added, Nothing Taken Away". According to Kirin-Tropicana (the Japanese distributor), the phrase 成分無調整 was based on this meaning. (Please see link.) One potential problem is that while the Japanese phrase 成分無調整 has about the same meaning, it is also used in the labeling of food ingredients. For example, this phrase is often seen on milk packaging. So it carries a more precise meaning than the fluffy English catch copy. However, by its use in this promotional copy, one would assume that 成分無調整 has a pleasing sound in Japanese, or is a popular buzzword. Please check the link, which explains Tropicana's rationale for using this expression and some further information about the product. Reference: http://www.k-tropicana.com/news/mar_14.html Reference: http://www.maff.go.jp/soshiki/syokuhin/heya/qa/kid/kidqa0504... |
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Intact Ingredients Explanation: Intact Ingredients |
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