marketing zeal

Italian translation: zelo/invadenza/intraprendenza commerciale

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:marketing zeal
Italian translation:zelo/invadenza/intraprendenza commerciale
Entered by: LUCIT

16:21 May 18, 2006
English to Italian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: marketing zeal
Si parla delle grandi società farmaceutiche e del loro "marketing zeal", per il quale sto cercando un'espressione decente, ma senza successo... :(

"The laws in place in most countries to protect people from pharma's marketing zeal, for example, are intimately tied up with those to do with pricing, certainly to do with profits."

"Pharma can therefore be considered a false friend to doctors if its marketing zeal is in any way able to influence the trust patients can have in them."

"It seems that no matter what rules are put in place to curb their marketing zeal, company influence is excessive and contrary to the public good."
Stefano77
Local time: 05:36
zelo commerciale
Explanation:
semplice ma efficace
Selected response from:

LUCIT
Local time: 05:36
Grading comment
Proposte tutte molto valide: davvero impossibile scegliere una risposta sola, per questo mi oriento con gli agree. Quanto ai traducenti sceglierò via via il più opportuno a seconda del contesto. GRAZIE a tutti!
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +4zelo commerciale
LUCIT
3 +2invadenza
giogi
5intraprendenza commerciale
irenef
5avidita' commerciale
texjax DDS PhD
5brama commerciale/brama di vendere
theDsaint
3 +1aggressivo, bellicoso, battagliero
P.L.F. Persio
3premura commerciale /
dwarfcrusher


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
aggressivo, bellicoso, battagliero


Explanation:
preso un po' alla lontana, ma che te ne pare?
Il sacro fuoco del marketing, un marketing eccessivamente zelante, fin troppo spinto, invadente...

P.L.F. Persio
Netherlands
Local time: 05:36
Works in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  AdamiAkaPataflo
13 mins
  -> grazie Pataflo
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6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
premura commerciale /


Explanation:
....

dwarfcrusher
Local time: 05:36
Native speaker of: Native in ItalianItalian, Native in SpanishSpanish
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7 mins   confidence: Answerer confidence 5/5 peer agreement (net): +4
zelo commerciale


Explanation:
semplice ma efficace

LUCIT
Local time: 05:36
Works in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 8
Grading comment
Proposte tutte molto valide: davvero impossibile scegliere una risposta sola, per questo mi oriento con gli agree. Quanto ai traducenti sceglierò via via il più opportuno a seconda del contesto. GRAZIE a tutti!

Peer comments on this answer (and responses from the answerer)
agree  AdamiAkaPataflo: in questo caso direi "eccesso di zelo"
12 mins

agree  Rossella Cascone: concordo sull'eccesso di zelo commerciale
2 hrs

agree  Fabiola Mancinelli
8 hrs

agree  Rosanna Palermo
10 hrs
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32 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
invadenza


Explanation:
"invadenza commerciale/sul mercato/economica"
Lalunga mano delle case farmaceutiche, per capirci.

giogi
Local time: 04:36
Native speaker of: Native in ItalianItalian
PRO pts in category: 24

Peer comments on this answer (and responses from the answerer)
agree  Lorenzo Lilli: ciao!
26 mins
  -> Tutto bene, Lorenzo? Grazie

agree  verbis
3 days 20 hrs
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1 hr   confidence: Answerer confidence 5/5
intraprendenza commerciale


Explanation:
Credo che la parola "intraprendenza" trasponga esattamente il senso non sempre positivo del termine.

Alcuni riferimenti:
"...non sono molto portati per il contatto con la clientela e risultano spesso soffocati dall'intraprendenza commerciale dei concorrenti più decisi"
http://www.fotografi.org/scegli_settore.htm

"Nel 1107 veniva sottoscritto un patto contro l'intraprendenza commerciale padovana tra Verona e Venezia"
http://www.itismarconipadova.it/adp/adp2000/2d/Pod.htm

"Mosca ha promesso che farà il possibile per ridurre la sua intraprendenza commerciale sull'argomento.."
http://www.paginedidifesa.it/2001/tani_011217.html


irenef
Local time: 05:36
Specializes in field
Native speaker of: Native in ItalianItalian, Native in EnglishEnglish
PRO pts in category: 58
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2 hrs   confidence: Answerer confidence 5/5
avidita' commerciale


Explanation:
questa e' la mia

o freddezza commerciale, ma rende meno

texjax DDS PhD
Local time: 00:36
Works in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 91
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1 day 20 hrs   confidence: Answerer confidence 5/5
brama commerciale/brama di vendere


Explanation:
penso che «brama» sia la parola più adatta per indicare questo desiderio gretto e smodato di far soldi.

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Note added at 1 day20 hrs (2006-05-20 12:29:43 GMT)
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o, se preferisci, «brama di denaro», in fondo è quello il concetto


    Reference: http://www.demauroparavia.it/15596
theDsaint
Native speaker of: Native in ItalianItalian
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