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give-aways da região

English translation: give-aways is a great term....

17:34 Oct 9, 2005
Portuguese to English translations [PRO]
Marketing - Tourism & Travel
Portuguese term or phrase: give-aways da região
Hello!
I've come across the phrase "give-aways" in a Portuguese text relating to tourism. Any ideas? It's used in conjunction with "material promocional"... should I just use "promotional material" and give them one term for the price of two? I'm positive the term give-aways isn't used in this context in English. it's one of those pesky little English expressions that's mutated and taken on a totally different meaning in a foreign language.
Oh, before I forget, here's the full sentence:
"Durante a semana, todos os postos de turismo foram decorados com cartazes alusivos ao Dia Mundial do Turismo, e existiu uma distribuição de folhetos bilingues (em inglês e português) com uma mensagem relativa à efeméride, acompanhados de um give-away."
And another example:
"O Aeroporto contou ainda com apontamentos de entretenimento musical e folclórico e uma welcome-desk onde foram distribuídos materiais promocionais e give-aways da região."
Aoife Kennedy
United Kingdom
Local time: 02:15
English translation:give-aways is a great term....
Explanation:
presumably little trinkets typical of the region... for instance, in the kit Iberia gives it's first class passengers, there's a little bottle of olive oil.

Last year at the ATA Conference in Toronto, ATIO, the local translation association gave away little bottles of ice wine.

These are definitely called give aways in the advertising industry.
Selected response from:

Marian Greenfield
Local time: 21:15
Grading comment
Girls, two very helpful answers, but I can't split the points, so I've given them to Marian for providing a definite tourist-related context.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2give-aways is a great term....
Marian Greenfield
5ver em baixo
Mariana Moreira
4promotional material(s) from the region
Claudio Mazotti


  

Answers


4 mins   confidence: Answerer confidence 5/5
give-aways da região
ver em baixo


Explanation:
give-aways são o que normalmente designamos de "brindes", pequenas lembranças que são oferecidas.

Espero que ajude:)

Mariana Moreira
Portugal
Local time: 02:15
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
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6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
give-aways da região
give-aways is a great term....


Explanation:
presumably little trinkets typical of the region... for instance, in the kit Iberia gives it's first class passengers, there's a little bottle of olive oil.

Last year at the ATA Conference in Toronto, ATIO, the local translation association gave away little bottles of ice wine.

These are definitely called give aways in the advertising industry.

Marian Greenfield
Local time: 21:15
Native speaker of: Native in EnglishEnglish
PRO pts in category: 56
Grading comment
Girls, two very helpful answers, but I can't split the points, so I've given them to Marian for providing a definite tourist-related context.

Peer comments on this answer (and responses from the answerer)
agree  Lumen (X)
5 hrs
agree  Henrique Magalhaes
1 day 53 mins
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14 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
give-aways da região
promotional material(s) from the region


Explanation:
Típico exemplo da pobreza de espírito de quem usa um tipo de coisa desse tipo. Essa "monstruosidade" em pt significa "brindes promocionais"

Serviços / Services - Agentes de Educação e Turismo / Education and Tourism Agents
... Brindes promocionais / Promotional giveaways. Deffenti Consulting ...
www.australian-consulate.org.br/empresas.asp

Claudio Mazotti
Brazil
Native speaker of: Portuguese
PRO pts in category: 38
Notes to answerer
Asker: Thanks, Klausin. I'm with you, in that I don't like to see these English expressions creeping into other languages. However, as Marian has confirmed that the term is used in English, and specifically in the tourism sector, I'll stick with "give-aways" in this instance, although my first instinct was to translate it as "promotional material", just like you suggest. thanks for your time :)

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