...le "hors-média": publipostage, publicité événementielle, ...
German translation: Below-the-Line-Werbung
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| 11:28 Jun 21, 2005 |
| French to German translations [PRO] Marketing - Advertising / Public Relations | |||||
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|  Selected response from: Claire Bourneton-Gerlach Germany Local time: 01:27 | ||||
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| 5 | Below-the-Line-Werbung |
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| 3 | Viralmarketing |
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Answers
36 mins confidence: 
| le hors média Below-the-Line-Werbung Explanation: Musste ich mal (lange!) suchen für eine eigene Übersetzung. Mit below-the-line bezeichnet man nun die "nichtklassischen" Wege: Direktmarketing, Telefonmarketing, Events, Verkaufsförderung, Product-Placement, Sponsoring, Online-Marketing. www.werbe-lexikon.info/ fachbegriffe-b/below-the-line.html |
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36 mins confidence: 
| ...le Viralmarketing Explanation: früher auch "Mund zu Mund" www.europeanmedia.de/gerti/les.html - 25k - Im |
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