Olga Bogatova wrote:
I am wondering if it is worth it to start a Yelp page for my translation business. I operate as a sole proprietor, have a home office, and rarely meet my clients in person.
A couple of my friends with an established business recommend starting a yelp account to gain more visibility and attract new customers, since it is such a trusted resource which has existed for a long time.
What are your thoughts?
I guess if your clients are based in Canada/US then they would/could make use of a Yelp page, but for me specifically Yelp is really more for things like restaurant reviews. However I do know that people do review Yelp comments extensively for service-based industries like hair salons and auto shops. I personally wouldn't put a page up as you being a sole proprietor would more than likely use your home address - this for me is more an issue of privacy than anything else. If you operate your business from an actual office or a shared workplace however, perhaps it'd make sense to have a Yelp page.