Marketing & Recruitment daySeptember 28, 2016 View bios entered by members for this conference  | Conference program |
| Wednesday, 28 September, 2016 | | | Chat Room | On-Demand | Track 1 | | 12:00:00 | 12:00 - 19:00
| | | | | | | 12:10 - 13:10 Diversification for Translators: Developing Multiple Income Streams
Prepared Speech To diversify or not to diversify? This webinar will help translators decide if diversification is for them, and if it is, help them to structure a well-balanced and effective portfolio of services. The following diversification options will be explored: writing, web tasks, transcription, proofreading, teaching, outsourcing, partnering, interpreting and voiceover.
Speaker:
Paul Urwin | | 12:15:00 | | | | | | 12:30:00 | | | | | | 12:45:00 | | | | | | 13:00:00 | | | | | | | 13:15:00 | | | | | 13:25 - 14:25
Speakers:
Alexander Drechsel
Josh Goldsmith | | 13:30:00 | | | | | | 13:45:00 | | | | | | 14:00:00 | | | | | | 14:15:00 | | | | | | | 14:30:00 | | | 14:35 - 15:25
Speakers:
Leader: Maria Kopnitsky
Participant: Fernanda Rocha
Participant: Triston Goodwin | | | | 14:45:00 | | | | | | 15:00:00 | | | | | | 15:15:00 | | | | | | | 15:30:00 | | | | | | 15:45:00 | 15:45 - 16:15
Speaker:
Lucia Leszinsky | | | | | | 16:00:00 | | | | | | 16:15:00 | | | | | | | 16:30:00 | 16:30 - 17:35
Speaker:
Katharine Allen | | | | | | 16:45:00 | | | | | | 17:00:00 | | | | | | 17:15:00 | | | | | | 17:30:00 | | | | | | 17:40 - 18:20
Speaker:
Una Softic | | 17:45:00 | | | | | | 18:00:00 | | | | | | 18:15:00 | | | | | | | 18:30:00 | | | | | | 18:45:00 | | | | | | 19:00:00 | | 19:00 - 19:05 Find direct clients and run a business that you love
On-demand With their strategies and resources, agencies always seem to be on the winning side of the client's research process. But what businesses really need goes beyond multilingual projects, busy PMs and extra costs.
Businesses come in all shapes and sizes, that's true, but all of them like to work and collaborate with skilled professionals rather than automated computers.
In this presenta... Read more →
| | | 19:05 - 19:10 How to Sell More: Effective Sales Strategies for Translators and Interpreters
On-demand Sales & Marketing is at the heart of most businesses, and certainly a key area for translators and interpreters. This session will teach you how to market your services successfully, implement an effective sales process and close more deals!
Attendees will:
- learn how to implement different marketing strategies, both online and offline.
- learn how to manage an effective sales p...
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| | | | | 19:15:00 | 19:15 - 19:20 Understanding Your Client: Is Your Client Always Right?
On-demand "Client is always right": this phrase is often misinterpreted and overestimated. Do clients always know what they need? They think they do, however the reality proves otherwise. What should we do if we know that our client is WRONG? How can we help the clients to adjust their goals? How can we avoid losing a good client because of a goal mismatch? The goal of the session is to show that there is n... Read more →
| | | | | | 19:25 - 19:30 10-tip survival kit for professional translators/interpreters
On-demand Being a freelance/small business professional translator/interpreter involves much more than the tasks an in-house translator. Various other skills are needed to obtain, retain, and maintain customers, and build the business further. Jeff will share his experience from the client-side, the translation service arena, the project management viewpoint, and the translation sales and marketing perspect... Read more →
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