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How freelance translators can benefit from learning search engine optimisation (SEO) techniques.
Many translation agencies offer internet marketing services that are related to translation – such as keyword research and website localisation – so by learning the tricks of the trade, you can increase your employability.
You can also learn how to market yourself online, through creating and optimising your own website or blog. Building an online presence is vital for everyone in the business game – from small business and freelancers, to large corporations and public sector organisations.
Learning the basics of search engine optimisation – essentially, the art of ranking highly on Google, Yahoo!, Bing and other search engines – can make freelance translators more employable.