ProZ.com videos » 2010 Virtual Conference On-demand videos » Is your Translation Business Struggling? Maximize it by Developing a Strong Brand by Marcela Jenney

Posted by Sales Admin on Sep 17, 2010 0 views
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Branding is about building a name for yourself and your business, showcasing what sets you apart from others—who you are, what you believe in, your values, your personality. It is your Unique Promise of Value. If your translation business is not a brand, it's a commodity, and commodities compete on price. To avoid the price wars, learn how to create a brand that will bring in clients based on who you are and your unique promise of value.

Duration:60 minutes


Language: English


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